Our profile

We specialize in promotion of goods and services with the BTL marketing tools. We strongly believe that in this way, companies get greater opportunities to make the best use of available means of Marketing and PR in order to establish direct contacts with clients, find new partners and even to make their own product or service more competitive.

Everything connected with conventional advertising is now becoming not only more expensive but less targeted: people got used to ignore banners, stands, even the expensive advertising on radio and television (think, haven't you ever press "mute" during advertisement break?) - too much ads, and people just "cut" unnecessary information.

BTL comprises effective tools to work with partners and customers such as specialized seminars, roundtables, workshops, B2B meetings, presentations, open days, trainings, promotions, tastings, as well as direct marketing and marketing researches.

Event Marketing is one of the most influential among the BTL instruments, enjoying steady and high demand, due to its obvious advantages:

1. The rapid achievement of results. It is through various events you can achieve the necessary results in a short period of time – during the one day conference, for example, you can either convince potential customers to become your actual clients, or understand that your product is of little interest or needs to be further developed. And in fact, in either case you get a result immediately as follow-up of the event, and it can determine your further marketing campaign.

2. Ability to focus on the target audience. For your event you invite only those companies and experts that may be interested in you, and you do not waste no time or effort or finance for an audience, for which the information you provide does not worth much. The event makes it clear, which categories of customers you are of interest to. It is possible that you will find an interest where you originally haven’t even supposed to.

3. Personal contact with potential customers. Of course, your chances to attract a customer or a partner increase many times through personal contact, rather via an impersonal e-mail newsletter. During the time of your event, you can use all opportunities to talk about the benefits, advantages of the product, and at the same time about your great company, professional team, even your hobbies, which often help to establish more informal and more reliable contacts than a story of the president's brilliant education. Thus, for the client you become not just a company “X”, "one of dozens", but the company that will associate with those who work there, with the very event that you organized, in general, the company with a human face. People appreciate the attention and respect. One step you get a distinct advantage over competitors.

4. You begin to better understand your product / service yourself. There are several basic steps: an idea – the idea put on paper – the realized idea – the idea that was defended. Yes, like a thesis or dissertation in universities. When you get prepared to defend your product, you begin to understand much more its strengths and weaknesses, focus, peculiarities, features, opportunities, etc. You organize and articulate your thoughts, make them intelligible and understandable to yourself, colleagues and associates. Often it is no less important than the idea itself. After all, actors may have different understandings of the essence of your products or services. Arranging a business event, you can get the relevant information across to the audience.

5. And, finally, complete freedom for creativity. In contrast to the participation in someone else’s event, you can organize your own one completely at your discretion, and make it unforgettable. Despite the fact that conferences and seminars are held regularly, in our opinion, most of them lack creativity. And it is your event that may be remembered for an unexpected scenario, amazing scenery, unusual approach, and even unpredictable final!

Of course, if you are not specializing in organizing business events, all the advantages of this type of promotion fade in the background of fear of the unknown: how can I do it? Fortunately, today it is not necessarily to engage yourself in the selection of the premises, easy to operate technical terminology when selecting equipment, phoning dozens of catering companies and solve a lot of other logistical issues. We are pleased to inform you that all these concerns are our profile!

Globus Eventi specialists have extensive experience in event marketing, and understand all the features and tasks of this type of promotion.

And finally, we just love doing it!