Promotion

We know the Russian market, and we know how to address it in a better way!

First of all, in our strategy for promotion of goods we proceed from what a customer wants to buy, not from what a seller wants to sell. It is our firm conviction that this very approach to a client is the most effective and productive one.

Our services:

• Market analysis, analysis of its dynamics and trends
• Development of goods and services plan promotion: promo-actions, degustation, presentations, participation in exhibitions and conferences, advertising in Mass Media, press-conferences
• Creative design of your product: promo-materials design; creation of a brand considering national/regional specifics
• Target audience’ definition. Search for potential clients
• Organization and following of the negotiations to the moment of signing the contract

Depending on our Client’s specialization we outline first steps in order to define main goals and requirements. It could be a sectoral marketing research, a couple of meetings with key actors of a sector, informal meetings with potential partners, B2B negotiations, etc. Basing on the first results, together with the Client we create a programme for further promotion.

Foreign companies, for example, may often need corrections in positioning of a good or of a company’s brand, with due consideration of national specifics. Intercultural differences can become one of the main obstacles for successful realization of already proved promotion campaigns. And even inside Russia different regions may have their own particularities, which should be carefully observed.

To make an efficient marketing campaign when entering a new market, there should not necessarily be spent a lot of money for advertising; it should be a campaign which is smart, market- and client-oriented.

You create product. We create image.

Aspire for excellence – aspire for recognition!